Meta-scale lifecycle thinking
Megrez is informed by experience building growth accounting and L-ness style lifecycle metrics from scratch to support Instagram growth from 300M to 2B MAU.
Lifecycle analytics for mobile product teams
See whether your growth is real.
Megrez makes L7, L30, and L90 growth accounting explicit across new, retained, resurrected, churned, and stale users so teams can see the quality of growth, not just activity.
Built from experience scaling Instagram growth at Meta and later building churn prediction systems at a major consumer tech company.
- L7, L30, and L90 lifecycle accounting
- DAU, MAU, funnels, churn, and diagnostics
- Founder-led onboarding for early teams
Why Megrez exists
Built from real growth and churn systems.
Corporate-grade churn prediction perspective
The product is also shaped by later work building churn prediction systems at a major consumer tech company, with a focus on identifying users most likely to disengage.
Now packaged for smaller teams
Megrez brings that level of lifecycle clarity to teams that need a more explicit read on retention, resurrection, and churn without building an internal analytics stack from scratch.
The problem
Most analytics stacks show activity. Very few show growth quality.
DAU and MAU are not enough
Teams can see traffic and activity, but still cannot tell whether growth is healthy, durable, or just backfilling churn.
Retention is often too fuzzy
Standard retention views rarely make it easy to separate new users from resurrected users or distinguish churn from staleness.
Lifecycle decisions stay ambiguous
Product and growth teams end up guessing which funnel or onboarding changes are actually improving the business.
The product
Megrez gives growth operators an explicit lifecycle readout.
Instead of a single vague retention number, Megrez shows how many users are new, retained, resurrected, churned, and stale across multiple L-windows. That gives teams a clearer operating picture of whether product changes are improving lifecycle health.
Growth accounting you can actually interpret
Track new, retained, resurrected, churned, and stale users across L7, L30, and L90 with time-series views that show how lifecycle quality moves.
DAU and MAU in context
Keep the activity metrics teams already use, but connect them back to lifecycle state so they carry real operational meaning.
Funnels and churn in the same operating view
Connect onboarding performance, lifecycle movement, and churn risk inside one system instead of stitching dashboards together.
Built for operators, not dashboard theater
Megrez is designed to support real product and growth decisions, with founder-led onboarding for early teams.
See the product
Lifecycle, exploration, and churn in one operating workflow.
These are real screenshots from the current Megrez dashboard, not marketing mockups.
Best fit
Built for teams that already know retention matters.
Who it is for
- B2C mobile app teams
- Consumer subscription products
- Product and growth teams with real event data
- Founders who need sharper lifecycle visibility before the next push
What they usually have today
- Firebase, Mixpanel, Amplitude, or internal dashboards
- DAU and MAU visibility
- Unclear lifecycle accounting
- Retention and churn questions that still feel fuzzy
What to do next
If you want more than dashboarding, Megrez brings growth accounting and churn insight shaped by real scale.
The early design partner motion is intentionally hands-on. We help map events, stand up the system, and turn the outputs into real growth decisions quickly. This is built for teams that want stronger lifecycle visibility without rebuilding Meta-scale or big-company internal analytics capability themselves.
Book a 20-minute demo
Apply for the early program
Best fit: mobile product teams with real event data and an active retention problem.
Early program
Start with a founder-led pilot.
Megrez is currently available through a limited design partner program for a small number of mobile app teams. The goal is to stand up useful lifecycle visibility quickly and turn it into concrete product decisions.
What is included
- Event mapping and ingestion setup
- Lifecycle dashboard configuration
- Funnel and churn review
- Weekly working session
- Founder-led onboarding and interpretation
Early pricing motion
Start with a paid pilot rather than a self-serve trial. Early teams buy clarity and implementation support, not just another dashboard.
Typical pilot range: $1.5k setup + $1k to $2k/month
FAQ
Common early questions
How is this different from Mixpanel or Amplitude?
Megrez is focused on explicit L-window growth accounting and lifecycle clarity. The job is not just to display activity. It is to show whether growth is healthy.
Do we need to replace our current stack?
No. Early teams can use Megrez alongside the analytics tools they already have.
Is there self-serve onboarding?
Not yet. Early customers get hands-on onboarding so the output becomes useful quickly and does not die in setup.
Get in touch
Bring more rigorous growth accounting and churn insight into your product team.
If your team can already measure activity but still cannot clearly explain retention, resurrection, and churn, Megrez is built for that gap with experience shaped by real consumer scale.
Founder-led onboarding
Paid pilot motion
Lifecycle accounting built in